Sensory Play Box is a small, local business supplying subscription boxes filled with wonderful sensory items for children of all ages. Set up by local mum of two, Chloe, they have now supplied over a thousand boxes to children all over the country and are continuing to grow.

After her youngest son, Ollie, was diagnosed with Autism at aged 3, Chloe decided to start putting together fun sensory items to make life easier and fun. Following a routine examination and discovering she had cervical cancer at the age of 24, Chloe decided to fight and set up Sensory Play Box to help take her mind off what was happening and to work towards something she had always dreamed of doing.

Now having had the all clear, Chloe is continuing to build her business with the help of mum, Sue, and partner, Matt, who built her website.

Chloe and Sue Sismey image

You can take a look at all of the fabulous items Chloe has for sale, as well as her subscription boxes, at You can also keep up to date with new boxes by following Chloe on Facebook at Sensory Play Box and Sensory Play Shop.



My partner of 10 years, Matt, with whom I share two wonderful boys, Leo & Ollie.

Top tip for a free (or nearly free!) day out in Derbyshire:

My boys especially like to go to Dovedale in Derbyshire which is free for you to go and explore with your littles ones (apart from the small parking fee). They especially love the stepping stones.

Best way to relax once the kids are in bed:

Can’t beat a nice hot bath with a Lush bath bomb.

Guilty pleasure:


Mantra for life:

Positive Mind, Positive Life.

Firstly, tell us about Sensory Play Box – where did the idea come from?

I’ve always taken an interest in sensory toys as my son has a sensory processing disorder so needs a lot of sensory stimulation. I’ve also always loved subscription boxes so I thought it would be a great idea to help other parents in the same position with a fun box for their child to look forward to but also any child or adult would enjoy.

What’s your advice for fellow ‘mumpreneurs’ who are starting, or thinking about starting their own business?

Be brave and follow your dreams. Do lots of research, listen to your customers and be passionate about what you do.

What does a typical day at Sensory Play Box look like?

There’s not really a typical day here at Sensory Play Box. The end of the month is always the most hectic time for us as we’re busy boxing up the monthly subscription boxes which are despatched at the end of the month. The rest of the month we’re busy with shop orders, causing chaos at the post office, researching for new items and planning for the following month’s box.

What aspects of your job give you the most joy and satisfaction?

It’s most definitely speaking to our wonderful customers and hearing how the boxes have helped so many children with sensory difficulties.

What have been the hardest aspects of starting your own business?

Starting up your own business can be very time consuming so it’s important to keep the right work life balance, making sure you still get enough time with your family.

Tell us a little more about your boxes, who they’re aimed at and how much they cost.

Our boxes contain 7-10 different sensory items each month for you to explore. The boxes cost £25 (+£3.95 P&P) although collection is welcome for free for anyone local to Derby. I recommend the boxes from 3+ although the age range of people who have the boxes are from 1 years old up to young adults. There’s such a wide age range because sensory toys are great for us all.

What feedback have you received from your customers?

The feedback has been absolutely amazing! Hearing how much happiness these boxes have given so many children and adults means so much.